How APM Became One of the Most Trusted Boat Dealers in BC
Alberni Power and Marine (APM), an entity of RPM group, with its experience of over three decades in the marine industry, have the industry technical strength, out-of-the-box thinking, and adherence to the dependable quality with timely service. At APM, we have created a culture centred around people and values. And it empowers us to deliver exceptional customer experiences and improve business efficiency while maintaining integrity and transparency.
Here, we detail the company’s progress through the years, industry-leading achievements, recognitions, and policy around its people and services.
In this post, you will find the company:
- Growth story
- Awards and recognitions
- Approach toward customers, our values, and people
- Our dealership services
As one of the largest and most reputed boat dealers in BC, Alberni Power and Marine are uniquely positioned to pave the way within the marine industry to apply a feasible, accountable roadmap for practicing different aspects of business operations and achieving success.
Alberni Power And Marine – Our Growth Story
1971 - We opened an industrial marine supply store to serve the boating community with various tools, accessories, safety equipment, and attachments.
2000 - Stephan & Rose Zilliken put the pillars and developed the company with a noble thought of delivering exceptional products & value to marine users.
2003 - RPM Group started delivering the whole range of 3-Star-certified Mercury outboard engines to customers.
2004 - RPM Group became the First dealer of Mercury Verado boat motors on Vancouver Island.
2005 - RPM Group was the first Mercury Verado dealer on Vancouver Island. The first fuel-efficient, performance-driven Mercury Marine Optimax 225 Pro XS outboard was available for customers . Since then, this outboard series has been on the RPM group's top-selling charts.
2006 - The low-emission outboards with Zeus pod systems provided up to 30% better fuel economy than inboards and soon became the go-to choice for many customers. Alberni Power & Marine had already established its reputation as a progressive seller of Mercury outboards in BC by then.
2009 - The 8.2L big-block Mercury engine with ultra-low emissions continued as the sterndrive bestseller at APM.
2010 - A massive 8200 Sq. Ft. indoor boat showroom opened at 3149 Kingsway Avenue, Port Alberni, British Columbia, Canada.
2012 - The upgraded Mercury 150 HP FourStroke engine became the most demanded outboard in the midrange market at APM.
2014 - The Mercury Enertia Eco Propeller became the standard go-to-propeller for the larger boat (re)-powering jobs with outboards at APM.
2014 - The IBEX Innovation Award winner 4.5-liter Mercury Sterndrive stayed as the only 250 HP Sterndrive at our facility.
2015 - Since the launch of Mercury Marine Active Trim for delivering optimized engine performance, it became the standard at APM.
2016 - Alberni Power & Marine expanded its standard Mercury SeaPro assortment with the new, enhanced SeaPro 40HP and 60HP series.
2018 - Ever since the launch of Mercury V6 and V8 FourStroke boat engines, Alberni Power & Marine, has started to sell these most efficient outboards on the BC Westcoast.
Awards and Recognitions
In 2021, Alberni Power and Marine won the prestigious Service Customer Satisfaction Index (CSI) Award from Mercury Marine for the fourth consecutive year.
Mercury Marine measures the work of boat dealers through its Service CSI Program, which is based on consumer satisfaction with the warranty work performed on their Mercury outboard or MerCruiser Sterndrive or Inboard. The company gives a score to the dealers by evaluating their effectiveness and its training programs and policies. The dealership with the highest score gets recognized through the award program. Four times, winning the Service CSI award marked a significant milestone for our focus on delivering exemplary customer service.
At the recently hosted annual Community Excellence Awards event by the Alberni Valley Chamber of Commerce, RPM Group’s businesses, Alberni Industrial Marine Supply Ltd. and Alberni Power and Marine bestowed with the “Business of the Year 2021” award. This honour recognizes the companies with long-term standing fixtures in the community.
Customers, Values, and People
Our mission is to provide customer services above and beyond expectations, night and day. We leverage the best industry practices and knowledge to give our customers a valid value for their money. We maintain good customer relationships and maintain a high client retention ratio.
We believe there is no substitute for experience. Our team’s commitment and dedication to building and fostering core values are key to our company’s success. We put the customer first, lead by example, and continuously try to improve our services and processes. We carefully listen to the customers and translate their needs into customized solutions. Private boat owners, Fishing Charters, Whale Watching Tour Operators, Commercial Fishermen, and all other customers benefit from our three decades of re-powering experience.
Our expert marine professionals stay with the customer throughout their buying journey. It covers from helping select suitable boats and Mercury Marine outboards for sale in BC to financing, insurance, and repair schedules.
Customer Oriented Mindset: Sales Manager Brad Armstrong
As one of the largest boat and boat motor dealers on Vancouver Island, BC, we continuously look towards providing top-quality, advanced, and value-for-the-money boating products to the customers. Our 5,200 sq. ft. 4-bay service facility can handle vessels of up to 40 feet in size. Our trained & professional technicians provide personalized, satisfactory boat repair, boat maintenance, boat winterization, and boat engine repair services. They help you extend the life of your beloved vessel and retain its value for a more extended period through repowering the boat engines and properly planned maintenance schedules.
At APM, we have
- Compliance with all pre-delivery procedures of the Mercury Marine
- Certified or expert technician(s) with all required knowledge to handle custom configuration requirements
- Compliance with warranty returns policies and processes of Mercury Marine
At our boat showroom, people get world-class amenities. Our 30,000 sq. ft. boat storage has multi-floor buildings, dehumidifiers, climate controls, heated floors, a security alarm system, etc. We have the largest outboards and sterndrive inventory storage in western Canada.
With over 35 years of experience in the marine industry, the company has become one of the most trusted boat dealers in BC by providing dependable and quality service to its users. If you search for new and used vessels, marine propulsions, parts, and accessories, connect with the team at Alberni Power and Marine.